AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps on iOS in Sweden: Q1 2025 Performance
Explore the performance trends of the top 5 beauty retail apps on iOS in Sweden during Q1 2025, highlighting downloads and active users.
In the first quarter of 2025, the top beauty retail applications on iOS in Sweden exhibited varied performance trends, with data provided by Sensor Tower.
Lyko saw a peak in weekly downloads at approximately 4.5K in mid-January, followed by a gradual decline. The app maintained a consistent user base with weekly active users fluctuating slightly, peaking at around 71.6K in mid-January.
SEPHORA - Maquillage, Parfum experienced a drop in weekly downloads from 2.2K at the start of the quarter to about 1K by the end. Weekly active users showed some variations, reaching a high of roughly 14.8K in early February.
Rituals Home & Body Cosmetics had a surge in downloads towards the end of March, peaking at 1.5K. The app's active user numbers also rose during this period, with a notable increase to approximately 4.2K in late March.
Lush Fresh Handmade Cosmetics displayed a significant spike in downloads in early February, reaching 2.5K. However, the numbers dwindled towards the end of the quarter. Active users mirrored this trend, with a peak of about 1.9K in early February.
Notino: profumi e cosmetici showed a remarkable rise in downloads mid-March, hitting 3.4K, which was reflected in a similar increase in active users, peaking at approximately 2.8K.
For more detailed insights and analysis, visit Sensor Tower.
